President Obama and the "Occupy Wall Street" folks have it just exactly backwards: Jobs are only created when an economy grows. Growing demand causes a business to add capacity--more equipment in the factory, more computers in the office, more people working on the shop floor. The key point is this: growing demand for a product--the goods or services that the business sells--is the only reason for a business to add more employees and "create" more jobs.
Now, why does a person start a business? He or she has an idea--an idea for a product or service that someone else will buy. And the prospective business owner hopes that he or she will be able to produce the good or service for less money than the customer will be willing to pay for the good or service. Competition in a reasonably free marketplace for goods and services keeps prices down. The difference between the revenue from sales and the costs of production is profit, and without a reasonable profit no business will survive for long.
So our business person, let's call her Nancy, decides to take the risk and go for it. She has an idea for a new product--a tasty but low-fat and healthy chocolate chip cookie. She opens her new business, Nancy's Cookies, starting small. At first Nancy does most of the work herself. She buys the flour, the butter and the chocolate chips. She makes the cookie dough and bakes the cookies. She sells her product and sweeps up the floor at the end of each day.
People really like Nancy's cookies. Orders come rolling in. Soon Nancy can't keep up with the demand by herself and she realizes that to keep Nancy's Cookies going, she needs some help. She hires Sally to answer the phone and take customer orders. She hires Ted to run the big new mixer and bake the cookies in her new industrial oven. Eventually, as her business grows, Nancy leases a larger building and buys a delivery truck. By now there are about a dozen people working for Nancy's Cookies, and Nancy pays them a decent salary each week.
Nancy has "created" a dozen jobs, but from Nancy's point of view her employees are a necessary expense--she needs each of these people to produce the volume of cookies that her company sells every week.
Along comes Mr. Government. "Nancy," Mr. Government says, "you seem to be doing just fine, selling these delicious and healthful cookies, so I want you to pay me some taxes. I want taxes from each employee, too. I want a percentage of your profits, not too much, only about thirty-five percent. Oh, and by the way, we have a book of regulations here--safety in the bakery, sanitation rules, parking regulations and license fees for your truck, exhaust regulations and green energy requirements for your ovens, lots and lots of regulations. It's a pretty big book, and we keep changing the regulations all the time. We add new regulations, too, like this new section about mandatory health care benefits for your employees. You may need a lawyer and an accountant to help you figure all these regulations and taxes out. But you better get it right, because if we inspect your bakery and find anything wrong, we'll impose a substantial fine. If you ignore us, or don't pay, we'll shut you down."
"Now wait a minute," Nancy says, "I don't mind paying my fair share, but with all these taxes and the cost of obeying your regulations, there may not be any profit left over for me. I took all the risks to start this business and I've worked hard. Shouldn't I be able to keep the return on my investment?"
"Oh, sure," Mr. Government smiled. "You can keep whatever is left after you have paid all our taxes and fees. But I should warn you about one other thing; I've been so busy and have so many things to do that I've spent all the tax money that I've been collecting over the years and I've had to borrow even more money to keep all of my government activities going. So your taxes will be going up."
"How much more do you want from me?" Nancy screamed. "How can I grow my business when I don't know from week to week how much you will take from me?"
"Sorry, Nancy," Mr. Government said, "but that's your problem. I'm Mr. Government, and I'm here to take your money so I can give it to somebody else. I'm not here to help you or your business succeed."
What Nancy knows, that Obama apparently hasn't figured out yet, is that the way to grow a business or an economy is to reduce the costs imposed on the business so that the business has a better chance of making a profit. If Government wants Nancy's Cookies to expand and add more jobs, then either sales revenue must increase or Nancy's costs must go down. Since Government is not in the business of selling cookies, the only thing government can do to help Nancy hire more people is
cut the costs imposed on Nancy's business by Government. Cut Nancy's taxes. Reduce the cost of regulations. After all, many of government's regulations are pointless. Nancy has a very real incentive--maintaining her company's profits--to produce a healthful attractive product in a clean, safe facility. She really doesn't need a flock of government inspectors and regulators crawling around on her bakery floor looking for dust.
Federal corporate taxes in the US are thirty-five percent. State and local taxes add even more. Many of our European competitors tax their corporations around fifteen percent. American business is at a disadvantage. Capital gains taxes are especially difficult for business, because these taxes are often imposed on assets that were purchased with money that has already been taxed.
So, Mr. President, if you want to revive the U.S. economy and put millions of people back to work, here is how to do it:
- Cut the corporate income tax rate to under fifteen percent.
- Eliminate the capital gains tax.
- Reduce, eliminate or suspend unnecessary and burdensome regulations.
Investment will flourish and American businesses will grow. Americans will be hired to fill millions of new jobs--real jobs. Oh, and if history can be trusted to repeat itself, by cutting corporate and personal tax rates the actual revenue to government will increase. The pie gets bigger. A rising tide does lift all boats. You can pay down the deficit. If you don't believe me, ask Nancy. And if you don't believe Nancy, ask Bill Clinton.
Gregory Dahl